Course Project Essay Example | Topics and Well Written Essays - 2500 words

Course Project - Essay Example s until late 1980,s the country embraced open economic policies in 1990s and have steadily gained prominence in the global market place with its large market size as well as production capacities (Hill 2003). Although the Indian society traditionally took a nationalistic stance towards foreign imports and foreign investments, the trends have reversed today. With the Indian economy being widely boosted by its massive software development industry and Business Process Outsourcing operations, the country is becoming a hub for international dealings, and the life styles of the new generation of Indians are affected by global products and global trends (India and The Global Economy 2006). Although the country provides attractive potential in terms of market size, the vast diversity in cultures, religious and over hundred languages and dialects present, it a challenge for international firms to enter and succeed in the Indian market. The legacies of its closed economic policies are also st ill prevalent and bureaucratic red tape still surrounds the import-export regulations, foreign exchange policies as well as customs procedures. This report attempts to provide required background information for planning the export operation of Zingo Instant Noodles to the Indian market being manufactured in UK by NutriSnacks Company Ltd. The company will enter the market through an appointed agent – Partell Group that will act as the importing party of the product. Zingo Instant Noodles is a 80 grams instant noodle pack with seasoning sachet included. The existing product line carries 6 flavours in terms of the seasoning included within including chicken, roast beef, mushroom, tomato, cheese and seafood. The product is currently number two in the UK and a host of other European markets, closely behind the market leader Blue Dragon 3 Minute Noodles. Zingo positioning is based on offering a nutritious snack diet for the young kids who gets hungry easily. The two-minute cooking time